{
  "schema": "ecorp-smart-entity/2.0",
  "domain": "LocalPro.com",
  "smart_entity_id": "se_localpro_001",
  "status": "active",
  "brand": {
    "name": "LocalPro.com",
    "subtitle": "An eCorp Venture",
    "tagline": "Your home, mapped. Your Local Pro, matched.",
    "archetype": "service",
    "vertical": "realty"
  },
  "soul": {
    "mission": "Give every homeowner a visual map of their home that turns any problem into a matched, protected project with a licensed Local Pro.",
    "purpose": "Home projects fail on trust, not skill. LocalPro exists to make hiring a contractor as safe as clicking the part of the house that hurts.",
    "value": "Canonical interactive-home intake surface for the home-services network: routes zone-tagged leads to Handyman.com matching and HomeServices.net quote review, and cross-links every home specialist domain.",
    "values": [
      "trust",
      "clarity",
      "homeowner-first",
      "documented work"
    ],
    "voice": {
      "tone": "plain-spoken, protective",
      "personality": "the neighbor who knows every good contractor in town"
    },
    "goals": {
      "current_phase": "L2",
      "primary_kpis": [
        "zone_clicks",
        "leads",
        "quotechecks",
        "match_continuations"
      ]
    },
    "hypothesis": {
      "market": "Homeowners who know something is wrong but do not know what it costs, who to call, or how to pay safely.",
      "offer": "Interactive home model + free QuoteCheck + Local Pro matching with milestone-protected payments.",
      "monetization": "Contractor listing and lead fees via Handyman.com; project-protection services via HomeServices.net."
    }
  },
  "pillars": {
    "identity": true,
    "tools": true,
    "utility": true,
    "meaning": true,
    "resources": true,
    "structure": true,
    "accountability": true
  },
  "playloop_layer": "L2",
  "capabilities": [
    {
      "name": "lead_intake",
      "method": "POST",
      "endpoint": "/api/lead"
    },
    {
      "name": "quote_check",
      "method": "POST",
      "endpoint": "/api/quotecheck"
    },
    {
      "name": "newsletter",
      "method": "POST",
      "endpoint": "/api/newsletter"
    },
    {
      "name": "status",
      "method": "GET",
      "endpoint": "/api/status"
    }
  ],
  "interfaces": {
    "mcp": "/api/mcp",
    "a2a": "/api/a2a",
    "x402": "/api/x402"
  },
  "cross_links": [
    "Handyman.com",
    "HomeServices.net",
    "HomeAnalysis.com",
    "HomeRepair.net",
    "HomeManager.com",
    "ServiceDirectory.com",
    "Subcontracting.com"
  ],
  "governance": {
    "registry": "eCorp.com",
    "network": "AgentDAO.com",
    "operator": "VentureOS.com"
  },
  "compliance": {
    "public_safe": true,
    "no_sensitive_tokenomics": true,
    "post_deploy_verified": false,
    "last_verified": null
  },
  "updated_at": "2026-07-08"
}